---
title: Het effect van Digital Humans op interactieve schermen op de consumentenervaring in de Retail
description: Hoe digitale avatars de winkelervaring verrijken, met de nadruk op gebruiksvriendelijkheid, geloofwaardigheid en toegankelijkheid voor betere interacties met klanten.
image: https://virtually-human.com/hubfs/image-png-Dec-07-2024-08-52-53-0471-AM.png
---

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Onderzoek

# Het effect van Digital Humans op interactieve schermen op de consumentenervaring in de Retail

Onderzoek door Amra Taipi, Hogeschool van Amsterdam.

[Virtually Human](https://virtually-human.com/nl/blog/author/virtually-human)

 jan 20, 2025

---

[Onderzoek](https://virtually-human.com/nl/blog/tag/onderzoek)

Onderzoek door Amra Taipi, Hogeschool van Amsterdam.

Deze studie onderzoekt de inzet van persona’s in interactieve displaytechnologieën binnen de retail, gericht op het verbeteren van de consumentenervaring. Persona's functioneren als digitale assistenten die consumenten helpen bij het vinden van producten en het personaliseren van hun winkelervaring. Hoewel ze kansen bieden voor verbeterde klantinteracties, zijn er ook uitdagingen zoals technologische complexiteit en consumentenacceptatie.

**![](https://virtually-human.com/hs-fs/hubfs/image-png-Dec-07-2024-08-52-53-0471-AM.png?width=500&height=282&name=image-png-Dec-07-2024-08-52-53-0471-AM.png)**

## **Belangrijkste Bevindingen**

- **Technische Ervaring**: Er is een discrepantie tussen comfort met technologie en kennis van persona's. Educatieve initiatieven zijn noodzakelijk om de technische vaardigheden van gebruikers te verbeteren.
- **Bruikbaarheid**: De gebruiksvriendelijkheid van interactieve schermen verschilt. Intuïtieve systemen zijn cruciaal voor een optimale consumentenervaring.
- **Nuttigheid**: Persona's worden gewaardeerd om hun efficiëntie, maar de perceptie van hun nuttigheid varieert. Retailers moeten ervaringen afstemmen op consument behoeften.
- **Geloofwaardigheid**: De geloofwaardigheid van persona's hangt af van hun ontwerp en menselijke kenmerken. Authentieke persona's versterken de betrouwbaarheid.
- **Toegankelijkheid**: Toegankelijke persona's verbeteren acceptatie en effectiviteit door aansluiting bij diverse gebruikersgroepen.

Het gehele onderzoek is op verzoek beschikbaar.

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## Similar posts

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##### [Digital Humans: 11 insights over deze innovatieve vorm van klantcontact](https://virtually-human.com/nl/blog/digital-humans-11-insights-over-deze-innovatieve-vorm-van-klantcontact?hsLang=nl)

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##### [The Face Puzzle: Decoding Human Perception of Digital Agents](https://virtually-human.com/nl/blog/the-face-puzzle-decoding-human-perception-of-digital-agents?hsLang=nl)

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